Ecommerce Product Photography Guide

Write the shot list before creating images

Start with the buying questions. What is included? Which details distinguish this version? How large is it? What does the finish look like? Give each image one job and remove views that repeat the same answer.

• Primary view: the complete sellable product, easy to recognize at thumbnail size.
• Detail view: the material, connector, fastening or other deciding feature.
• Scale view: a verified reference supported by actual dimensions.
• Context view: a setting or use scene that helps explain the product.

Choose the right source for each job

Photograph details that must be exact, especially labels, compatibility markings and unseen surfaces. A new creative scene can complement these references, but should not invent the facts a shopper relies on.

For AI-assisted work, start with a sharp photo showing the full outline. Try a scene in Fotogenic and compare the result with the source before adding it to the set.

Keep the gallery coherent

Use a deliberate background and framing system across primary images. Leave enough space for the actual store crop. Supporting images can be more expressive as long as the product remains easy to identify.

Keep variant files separate. Name them by product, color and view, then confirm the correct image appears when that option is selected. The catalog workflow provides a larger-scale approach.

Review in the shop, not only in a folder

Open the collection grid, product gallery and mobile view. Inspect product visibility, image order, zoom quality and captions. A file that looks good on a large monitor can become unreadable in a small card.

Check the destination’s own requirements before publishing marketplace images. Keep original files and the previous gallery order so changes are reversible. Use the production workflow to move the shot list through review and upload.