BrandDNA

Keep every product visual on brand

Start with your approved brand kit or written visual direction, save the rules your team already uses, and reuse them across supported product workflows.

Try it on your product, freeSee pricing

Start free · No credit card required

  • Brand rules
  • Reusable direction
  • Consistent outputs
Black structured handbag shown as a close carry detail in a city campaign scene.
Black structured handbag carried in a clean walking city lifestyle campaign scene.
White low-top sneaker in a night editorial streetwear campaign scene.

Saved direction in practice

Keep one product recognizable across every scene.

A campaign view, lifestyle scene, and studio image can share the same palette, lighting, and product treatment.

Burgundy handbag campaign output using one saved BrandDNA direction.
Burgundy handbag lifestyle output using one saved BrandDNA direction.
Burgundy handbag studio output using one saved BrandDNA direction.
Pale blue dress shown in a close editorial gallery staircase campaign frame.

Visual rules

Store the lighting, mood, color, and composition that define the brand.

  • Saved palette
  • Lighting direction
  • Composition rules
Blue light jacket worn by a blonde model in a city campaign cover frame.

Channel defaults

Apply the same direction to PDP, catalog, ads, social, and campaign images.

  • PDP rules
  • Ad crops
  • Social outputs
Close apparel detail of a pale blue textured jacket in city light.

Product review

Keep product accuracy and brand fit together before publishing.

  • Product detail
  • Brand fit
  • Human review

How it works

From approved brand direction to reviewed product outputs.

Create the profile, apply it to a supported workflow, then review both product accuracy and brand fit.

  1. Step 1

    Create the brand profile

    Add the direction your store should keep.

  2. Step 2

    Save visual rules

    Store colors, mood, crop, and styling guidance in one brand profile.

  3. Step 3

    Apply it to product work

    Use it across product images, ads, campaigns, and batches.

  4. Step 4

    Review and reuse

    Keep improving the shared direction after each output set.

Try it on your product, free

Details

Keep new product work recognizable as your store.

BrandDNA reduces repeated briefing by carrying approved visual direction into supported workflows; it does not replace final human review.

Pale blue jacket styled in a clean urban fashion product frame. Stable
01

Keep the product recognizable

Use new scenes and crops without losing the product shape, material, or details buyers need.

  • Product identity
  • Material detail
  • Clear review
Leopard print cap worn by a female model in a city sidewalk lifestyle campaign scene. Useful
02

Match the image to the channel

Create outputs for product pages, catalog, ads, email, and social without treating every slot the same.

  • PDP crop
  • Ad space
  • Social format
Leopard print cap worn by a model in a close rooftop fashion portrait. Ready
03

Review before publishing

Choose the strongest images, check product accuracy, and keep only the visuals that belong in the set.

  • Human review
  • Brand fit
  • Final choice

Related features

Apply saved direction where it solves repeated work.

Use BrandDNA with image, campaign, batch, or assistant workflows when the same visual decisions need to carry forward.

Product images

AI Product Image Generator

Create product page, catalog, lifestyle, and campaign support images.

View feature
Campaign sets

Campaign Set Generator

Build connected visuals for launches and promo moments.

View feature
Bulk

Bulk Product Image Generator

Refresh product visuals for groups of SKUs with one direction.

View feature
MCP

Fotogenic MCP

Connect supported assistants to Fotogenic workflows through the secure MCP setup.

View feature

FAQ

BrandDNA questions

Answers about setup, supported workflows, account context, and human review.

BrandDNA is saved brand direction that Fotogenic AI can reuse across supported image, campaign, content kit, model, batch, and MCP workflows inside your account.

Test it on your product

Test saved brand direction on your next product.

Create one brand profile, generate a small proof set, and review the result before using that direction across a larger batch.

Try it on your product, free
  • Start free
  • No credit card required
  • Review before publishing
  • See pricing