BrandDNA

Keep product images on-brand across every output

Save the visual direction your store already uses, then apply it to new product images, ads, campaigns, and catalog refreshes.

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Commercial-use outputs · Cancel anytime

  • Brand rules
  • Reusable direction
  • Consistent outputs
Black structured handbag shown as a close carry detail in a premium city campaign scene.
Black structured handbag carried in a clean walking city lifestyle campaign scene.
White low-top sneaker in a night editorial streetwear campaign scene.

Examples

See one brand look across different product images.

Use the same lighting, color mood, crop discipline, and product clarity across every output in the set.

White low-top sneaker in a clean daylight city lifestyle scene.
Brown polka-dot cocktail dress worn by a blonde model in a gallery campaign scene.
Brown polka-dot cocktail dress styled in a seated editorial gallery frame.
Close product detail of a brown polka-dot cocktail dress in warm gallery light.
Black cherry print dress worn by a blonde model in a sunny street-style scene.
Black cherry print dress styled at an outdoor cafe table in warm city light.
Black cherry print dress detail shown in a premium urban apparel campaign frame.
Close detail of a black cherry print dress with waist styling and fabric texture.
Pale blue dress worn by a blonde model on gallery stairs at blue hour.
Pale blue dress shown in a close editorial gallery staircase campaign frame.

Visual rules

Store the lighting, mood, color, and composition that define the brand.

  • Saved palette
  • Lighting direction
  • Composition rules
Blue light jacket worn by a blonde model in a city campaign cover frame.

Channel defaults

Apply the same direction to PDP, catalog, ads, social, and campaign images.

  • PDP rules
  • Ad crops
  • Social outputs
Close apparel detail of a pale blue textured jacket in city light.

Product review

Keep product accuracy and brand fit together before publishing.

  • Product detail
  • Brand fit
  • Human review

How it works

How BrandDNA works.

  1. Step 1

    Create the brand profile

    Add the direction your store should keep.

  2. Step 2

    Save visual rules

    Store colors, mood, crop, and styling guidance in one brand profile.

  3. Step 3

    Apply it to product work

    Use it across product images, ads, campaigns, and batches.

  4. Step 4

    Review and reuse

    Keep improving the shared direction after each output set.

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Compare

Without BrandDNA vs with BrandDNA.

Use saved brand direction when repeated product work should feel like one store.

Need Without With
Style Manual each time Saved rules
Team handoff Repeated notes Shared profile
Campaigns Mixed look Consistent set
Scale Slow review Faster decisions
Details

Make every new product feel like it belongs in the same store.

BrandDNA helps teams reuse the visual decisions that already work instead of starting from zero.

01

Keep the product recognizable

Use new scenes and crops without losing the product shape, material, or details buyers need.

  • Product identity
  • Material detail
  • Clear review
Pale blue jacket styled in a clean urban fashion product frame.
Stable
02

Match the image to the channel

Create outputs for product pages, catalog, ads, email, and social without treating every slot the same.

  • PDP crop
  • Ad space
  • Social format
Leopard print cap worn by a female model in a city sidewalk lifestyle campaign scene.
Useful
03

Review before publishing

Choose the strongest images, check product accuracy, and keep only the visuals that belong in the set.

  • Human review
  • Brand fit
  • Final choice
Leopard print cap worn by a model in a close rooftop fashion portrait.
Ready

Related features

Use BrandDNA with the next Fotogenic feature.

Use these Fotogenic features when the next workflow needs a different output for product pages, ads, catalogs, or campaigns.

Product images

AI Product Image Generator

Create product page, catalog, lifestyle, and campaign support images.

View feature
Campaign sets

Campaign Set Generator

Build connected visuals for launches and promo moments.

View feature
Bulk

Bulk Product Image Generator

Refresh product visuals for groups of SKUs with one direction.

View feature
MCP

Fotogenic MCP

Connect supported assistants to Fotogenic workflows through the secure MCP setup.

View feature

FAQ

BrandDNA questions

Common workflow questions.

BrandDNA is saved brand direction that Fotogenic AI can reuse across supported image, campaign, content kit, model, batch, and MCP workflows inside your account.

You can store brand identity notes, logo guidance, palette, tone, typography direction, visual style, people and styling rules, channel defaults, and campaign notes.

No. BrandDNA guides the workflow, but a person still needs to review product accuracy, brand fit, and final channel use.

Yes. The BrandDNA workflow can start from a brand kit PDF or manual brand details, depending on how your account is set up.

Yes. Agencies can create client brand profiles.

Supported MCP workflows can use saved BrandDNA context when account permissions and feature availability allow it.

Create BrandDNA before repeated campaigns, batches, content kits, and model scenes.

Yes. Brand direction can evolve intentionally.

Show brand setup, palette, logo rules, visual guidance, and practical examples.

Ready when your next product is

Save your brand direction before the next product batch.

Create a reusable brand profile and apply it to future product images, campaigns, ads, and catalog work.

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  • Product images
  • Campaign outputs
  • Brand controls
  • WooCommerce ready