BrandDNA

Save your brand direction with BrandDNA

Q: Where do I set up BrandDNA?

Connect a compatible AI assistant to Fotogenic MCP. BrandDNA requires an account with the feature available. It is not a separate main tool in the web app menu.

Q: What can I store in BrandDNA?

You can store brand identity notes, logo guidance, palette, tone, typography direction, visual style, people and styling rules, channel defaults, and campaign notes.

Q: Does BrandDNA replace human review?

No. BrandDNA guides the workflow, but a person still needs to review product accuracy, brand fit, and final channel use.

Q: Can I use a brand kit PDF?

Yes. The BrandDNA workflow can start from a brand kit PDF or manual brand details, depending on how your account is set up.

Q: Can agencies use BrandDNA for clients?

Agencies can create separate client brand profiles where the feature is available in their account, then review each client output against the approved brief.

Q: Does BrandDNA work with MCP?

Supported MCP workflows can use saved BrandDNA context when account permissions and feature availability allow it.

Q: When should I create BrandDNA?

Create a profile when you repeatedly use the same visual direction in supported MCP jobs.

Q: Can I change BrandDNA later?

Yes. Brand direction can evolve intentionally.

Q: What should I review before reusing a BrandDNA profile?

Review the saved palette, logo guidance, styling rules, product accuracy, and channel fit before reusing the profile.

Save your approved visual direction and reuse it in supported generation jobs through Fotogenic MCP.

View MCP setup See pricing

Saved brand context · Supported MCP jobs

Brand rules
Reusable direction
Consistent outputs

Black structured handbag shown as a close carry detail in a city campaign scene.

Black structured handbag carried in a clean walking city lifestyle campaign scene.

White low-top sneaker in a night editorial streetwear campaign scene.

Saved direction in practice

Keep one product recognizable across every scene.

A campaign view, lifestyle scene, and studio image can share the same palette, lighting, and product treatment.

Pale blue dress shown in a close editorial gallery staircase campaign frame.

Visual rules

Store the lighting, mood, color, and composition that define the brand.

Saved palette
Lighting direction
Composition rules

Blue light jacket worn by a blonde model in a city campaign cover frame.

Channel defaults

Apply the same direction to PDP, catalog, ads, social, and campaign images.

PDP rules
Ad crops
Social outputs

Close apparel detail of a pale blue textured jacket in city light.

Product review

Keep product accuracy and brand fit together before publishing.

Product detail
Brand fit
Human review

How it works

From approved brand direction to reviewed product outputs.

Create a brand profile through MCP, apply it to a supported job and review the result.

Step 1

Create the brand profile

Use your connected assistant to create a profile from your brand details or brand kit.
Step 2

Save visual rules

Store colors, mood, crop, and styling guidance in one brand profile.
Step 3

Apply it to product work

Supply the saved brand profile to generation jobs that support BrandDNA.
Step 4

Review and reuse

Keep improving the shared direction after each output set.

View MCP setup

Details

Keep new product work recognizable as your store.

BrandDNA reduces repeated briefing by carrying approved visual direction into supported workflows; it does not replace final human review.

Pale blue jacket styled in a clean urban fashion product frame.

Keep the product recognizable

Use new scenes and crops without losing the product shape, material, or details buyers need.

Product identity
Material detail
Clear review

Leopard print cap worn by a female model in a city sidewalk lifestyle campaign scene.

Match the image to the channel

Create outputs for product pages, catalog, ads, email, and social without treating every slot the same.

PDP crop
Ad space
Social format

Leopard print cap worn by a model in a close rooftop fashion portrait.

Review before publishing

Choose the strongest images, check product accuracy, and keep only the visuals that belong in the set.

Human review
Brand fit
Final choice

FAQ

BrandDNA questions

Answers about setup, supported workflows, account context, and human review.

What is BrandDNA?

BrandDNA is saved brand direction used by supported Fotogenic generation jobs through MCP. It carries your approved context into the next brief.

Where do I set up BrandDNA?

What can I store in BrandDNA?

Does BrandDNA replace human review?

Can I use a brand kit PDF?

Can agencies use BrandDNA for clients?

Does BrandDNA work with MCP?

When should I create BrandDNA?

Can I change BrandDNA later?

What should I review before reusing a BrandDNA profile?

Test it on your product

Test saved brand direction on your next product.

Connect your assistant, save one profile and review a result using that direction.

View MCP setup

Save your brand direction with BrandDNA

Keep one product recognizable across every scene.

Visual rules

Channel defaults

Product review

Create the brand profile

Save visual rules

Apply it to product work

Review and reuse

Keep the product recognizable

Match the image to the channel

Review before publishing

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