Trusted by brands & creatorsNo photoshoot required.

Your product. New possibilities.

Create product photos and videos from your own product photo.

One product. A complete image set.

Create coordinated photos for your store and next launch.

Jacket original product photo

Explore another product

Blue jacket on a model against a cobalt and orange set
Blue technical jacket laid flat on an orange surface with diagonal shadows
Blue rain jacket lit by blue and orange storm light
Hooded rain jacket portrait in a stormy canyon

From your next product launch to everyday marketing, keep content moving. Create new visuals and videos from product photos and explore campaign directions.

Give your product a bigger world.

Show your product on a model, in scenes shoppers relate to.

Blonde adult woman practicing yoga in plum leggings
Yoga
Blonde adult woman doing Pilates in plum leggings
Pilates
Blonde adult woman warming up outdoors in plum leggings
Outdoors
Blonde adult woman modeling plum leggings in a terracotta studio
Studio
Adult woman wearing a coral bikini beside a cobalt blue pool
Poolside
Adult woman wearing a coral bikini by a turquoise pool and coral architecture
Resort
Adult woman wearing a coral bikini on a bright orange terrace
Sunlight
Adult woman wearing a coral bikini beside a lavender beach cabana
Coast
Adult woman wearing tortoiseshell sunglasses against cobalt blue
Portrait
Adult man wearing tortoiseshell sunglasses in violet and lime architecture
Editorial
Tortoiseshell sunglasses on an orange plinth against blue
Studio
Adult woman wearing tortoiseshell sunglasses against a pink wall
Color story
Your product
Plum high-waisted yoga leggings on white
Coral ribbed bikini top and bottoms on white
Amber tortoiseshell sunglasses on white

Your next visual. Three simple steps.

Start with a photo. Choose a look. Keep the results you love.

Taking a product photo of a cream sculptural phone case Your Product
01

Upload your product.

Use a clear photo that shows the full product, its color and important details.

Cream phone case: studio direction
Select Settings
02

Choose the visual direction.

Choose your scene, model, lighting and camera angle.

Your result
Studio image selected for review
Another composition of the same cream phone case
03

Review and download.

Check the product details, choose your favorites and download them for your store.

Your Product
Original cream and green sneaker product photo

Put your productin motion

Bring your product to life with short videos for ads and social.

One product. Multiple scenes.

Explore lighting and weather for your product.

Coral polo at the marina in golden hour.
Your Product
Coral zip-neck knit polo product reference

Try Fotogenic AI

Give your next ad fresh direction.

Explore color, composition and styling.
Campaign concepts for inspiration.

A cobalt Yuzu Soda can in wet ice and citrus on a red tray, overlapping the yellow headline Turn Up the Tang.
A man holding an amber fragrance bottle against plum velvet, with large ivory After Hours lettering behind him.
Chrome and cobalt over-ear headphones on a red recording desk, overlapping the cream and cobalt headline In Your Own World.
A woman in an orange sweater seated on concrete steps holding a cobalt blue bag, overlapping blue Take the City lettering and orange along lettering.
A coral lip balm tube and cap on a wet lavender ledge against yellow tiles, with bold plum Soft but Loud lettering.
A cream sneaker with a forest green panel and gum sole on travertine blocks, below black Move Your Way lettering on orange.
A person in olive trousers wearing cream and green sneakers on a red outdoor court beneath a blue sky, with Your Everyday Pair lettering.
A cream and green sneaker with a gum sole on cobalt blue blocks, beneath cream A Fresh Perspective lettering and a lime accent.

Fotogenic AI Studio

Create inyour browser.

Choose a Studio workflow, create images and review your results.

Explore Fotogenic AI Studio

Fotogenic MCP

Describe it.Create with AI.

Create with Fotogenic AI through a supported AI assistant.

Explore Fotogenic AI MCP

Shopify Coming soon

Bring yourcatalog along.

Bring the Studio workflow to your storefront catalog.

Fotogenic Web App interface illustration configuring product photos, model, environment and photographic style.
Fotogenic MCP interface illustration with a coastal sneaker conversation.
Illustration of the Fotogenic Shopify app summary, showing a snowboard result, output details and review actions inside the Shopify admin.
Fotogenic WordPress interface illustration reviewing a purple jacket product image.

A world of choices.One product at the center.

Explore the choices that shape a visual, then review and reuse your direction.

Create

Guided scene ideas

Explore scenes that suit your product.

On-model options

Choose your model. Set the styling.

Camera & framing controls

Choose the angle, focus and framing.

Creative illustration of a model wearing a coral polo on a Mediterranean terrace.

Refine

Product interaction controls

Guide how a model holds, wears or uses your product.

Accuracy review

Check product details against your source.

Reusable visual direction

Reuse your scene and brand direction.

Scale

Fast visual variations

Explore new angles, crops and campaigns.

Catalog-scale workflows

Reuse approved setups for more products.

Channel-ready formats

Prepare visuals for product pages, ads and social.

For business

Less friction. More focus.

Keep your store and marketing supplied with fresh visuals.

Three people reviewing printed campaign layouts at a worktable.
  • Lower production costs

    Keep more budget for your business.

  • Faster time to market

    Spend less time preparing new content.

  • Scale content production

    Create more content for more channels.

FAQ

Most important questions answered

Start with a clear, well-lit product photo that shows the full item, its color, shape, materials, labels, and any details shoppers need to see. A clean front or three-quarter view is a strong starting point. Add more source views when important details are hidden in one image.

Start with one clear product photo

See what Fotogenic can create for your store

Try a new look with your product. Create photos and videos for your store.

  • Product pages
  • Campaign variations
  • Ads and campaigns