From Upload to Campaign Workflow

Turn an approved visual direction into an organized set of campaign files for different placements.

Fotogenic AIUpdated September 29, 2026

Black canvas sneakers arranged in a clean ecommerce social post flat lay generated by Fotogenic AI.

Make a placement list before production

List the destinations you actually need: store banner, email image, social placement or product-page support. Record the intended ratio and where copy will sit. Check current specifications in the destination before exporting; there is no single crop that fits every use.

Choose one product and offer for the set. Keep each image connected to that product so a variant or accessory cannot slip into the wrong campaign.

Choose a pose that leaves the jacket front readable.

Approve the direction before making the set

Create the first composition from your source in Fotogenic. Review the product and the visual direction, then use that accepted example to guide the remaining placements.

The single campaign image guide covers the initial brief. This stage is about carrying the accepted direction through several useful outputs, not generating unrelated variations.

A simple source direction makes handles and seams easier to inspect.

Use a small handoff manifest

Source: product SKU and original filename.
Output: chosen image filename and version.
Placement: destination, ratio and copy area.
Review: product accuracy and final-crop decision.
Publish: final file, destination link and owner.

For example: tote-blue / tote-source.jpg / tote-email-v2.jpg / email hero / approved. Keep previous versions separately, and use descriptive filenames instead of relying on the order images were downloaded.

Check collar and fold details where a hand meets the garment.

Inspect the finished placements together

Add final copy, then review the set side by side for product consistency and message alignment. Open each export at its actual display size. Check that no crop removes the handle, label or other deciding detail.

After publishing, verify the destination links and offer. Measure the campaign’s clicks and downstream actions separately; a visually coherent set is not evidence of sales performance.