Practical resource

Google Shopping Product Image Guide

Q: Can I use a generated product image?

Use only an image that accurately represents the listed product and meets the current Merchant Center policy. Review generative-AI disclosure guidance where it applies.

Q: What source should I prepare?

Use a clear image of the exact product with its full shape, color, packaging, labels, and included parts visible.

Q: What must I review before publishing?

Check product fidelity, crop, clarity, background or staging, text or overlays, image URL access, and Merchant Center diagnostics.

Q: Should the main and additional images do the same job?

No. Plan the main image for clear product identification and use additional images for other views or relevant context permitted by current policy.

Q: Does this guide replace Google documentation?

No. Google can change its requirements; use the official policy as the final source before submitting the feed.

Q: Where does Fotogenic fit?

Use Fotogenic to create candidate product or supporting images, then approve them against the real product and current Merchant Center requirements.

Prepare Google Shopping images around the current Merchant Center image policy, the exact product, and a review step before feed submission.

Try it on your product, free Check current Google image policy

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Pre-generation checklist

Check the source, feed role, and current Google policy before generating.

Use generated options only when they accurately represent the listed product. Requirements can change, so validate the current policy and Merchant Center diagnostics.

Destination Confirm the image role Separate the main image from additional or lifestyle images and plan each one for its feed role.

Source Use the actual product Start from a clear image of the exact product and keep its shape, color, packaging, and included parts accurate.

Review Review before feed submission Check crop, clarity, product accuracy, overlays, URL accessibility, and current diagnostics before publishing.

Review examples