SMS marketing statistics

Read SMS benchmarks at the correct level

An automated message is usually triggered by a customer action, while a campaign can reach a broader audience. Their revenue per message therefore reflects different intent as well as different creative. The comparison is useful for prioritizing investigation, not for promising a fixed revenue gain from automation.

Make the linked product page visually consistent: prepare product-photo ad creative.

Match the message to a usable destination

The destination should preserve the product and offer described in the message. Check the selected variant, stock and total cost on a phone. If the creative depicts a bundle, the landing page needs to make the bundle contents clear before the customer reaches checkout.

Use the same product reference across campaign assets: update a WooCommerce product gallery.

Set cadence from relevance and suppress completed purchases

The Attentive survey includes email and text subscribers, so its willingness figures are not an SMS-only schedule. Ask what updates a subscriber wants, then separate product alerts from broad promotions. Increase frequency only while contribution and list health remain acceptable for that audience.

Before a cart or product reminder, check completed purchases and recent messages across channels. Count opt-outs per delivered message and follow the same subscription cohort over time. A short-term revenue increase can conceal the loss of future reachable customers.

Ordinary SMS and MMS do not support open tracking in Klaviyo. RCS is a different message type and can report opens when recipient settings allow read receipts. Use delivered messages, tracked clicks, orders and opt-outs to evaluate SMS; do not treat a generic open-rate headline as an observed metric from your campaign.

Prepare the creative destination through product ad imagery; message sending and consent remain in your marketing platform.

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What earns the next text subscription?

The 2024 SMS survey identifies purchase history and expected message frequency as distinct questions. A customer's interest in an offer does not itself grant marketing permission. Offer a clear choice of relevant updates, then evaluate opt-ins and opt-outs using your own eligible audience.

Use the weekly preference as historical context. Test a defined cadence with holdouts and follow delivered-message opt-outs and retained contribution; do not mistake stated willingness for the schedule that maximizes profit.

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Calculate contribution from the message invoice

For the published US long-code offer, one outbound SMS segment to AT&T costs $0.0083 in base fees plus the listed $0.0035 carrier fee: $0.0118 before number rental, registration and other costs. Longer messages can use more than one billable segment. This is a specific supplier tariff, not an average delivered-message cost.

Use campaign net sales after refunds, less product, discount, fulfillment, message and creative costs to calculate contribution. Divide opt-outs by delivered messages using a consistent event definition. Use a holdout to estimate incremental orders; attributed orders alone cannot do that.

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